BBC News Site changes – disappointing

There are News sites and then there is (was) BBC news wesbite. A reminiscent reflection of the erstwhile BBC trust. But well things of the past are seldom hard to forget.

There was news hitting the blog circles already but was surprised to see the new webpage of BBC News site. The site is built along the web 2.0 plat and is more lighter that its predecessor.

It is open but not refined, smooth but not fine. But is sure takes a bold step to foray into a new design from a design thats already doing so very well. Have been reading the site for almost many years now, and i find this site design not reflecting the brand on BBC in any way.

Technically, Yes! the site has some advantages now and you could see the search traffic increase in the days to come, but should not form follow brand atleast in this case!

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