The famous Royal Enfield Trip Series posters. There is more posters to this series. For some reason though the theme of the ad is good the concept seems very regular. Remember the Sumo Victa Ad! They wanted to tell you regular people extraordinary achievers gyan! Selling eccentricity is different from selling extraordinary regular people! And i guess these ads do the former, when they should have aimed at later.

But as a Bullet driver Rider (That’s what Madras Bulls says ) the branding from inside out matters! But then the company is doing just the reverse ever since Eicher got in! But they have got the cash registers filed up now!

You need not be surprised if RE actually gets into 100cc segment anytime soon, after all its business at the end of the day. Well in that case it will be goodmorning Harley for many in Madras Bulls!

Its the exclusivity! that most like not the inclusiveness!

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